The award-winning content of strategy+business is available to republish and distribute based on the terms listed below.
Permissions contact:
For questions, please contact permissions manager:
Natasha J André
PricewaterhouseCoopers
300 Madison Avenue
New York, NY 10017
Email: andre_natasha@strategy-business.com
To discuss any of the following or other special arrangements, please send an email with the details of your request to s+b’s permissions manager, andre_natasha@strategy-business.com.
PwC does not permit republishing strategy+business content that has been altered, reworded, or rebranded without our written permission.
All permissions are for one-time use and in no way constitute any form of licensing, unless otherwise expressly authorized by PwC.
When the high-fives are over, it’s important to interrogate the reasons behind your wins.
A century after his death, Ernest Shackleton and his unsuccessful Antarctic expedition offer a rich lesson on how to embrace failure.
Asking questions and listening to the questions of others helps leaders make better decisions.
Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.
As Chief Science Officer of Alphabet’s innovation arm, David Andre applies AI to moonshot challenges—and sees generative AI as a pivotal new tool in his efforts.
©2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.