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Inside the mind of the CxO:

Interviews with business leaders

Explore perspectives on strategy, leadership, innovation, and more from interviews with top chief executives.

A portrait of Jen Tippin wearing a red scarf in a high-rise office building

The new way NatWest Group is making work better

The UK bank’s Group COO Jen Tippin explains the bold moves behind the company’s HR evolution.

by Peter Brown and Rebecca Mahoney

April 23, 2025

A photo portrait of Max Harris, group head of strategy and sustainability at Associated British Ports

Ports of innovation: How ABP is turning maritime hubs into clean energy powerhouses

Max Harris, group head of strategy and sustainability at Associated British Ports, the largest ports operator in the United Kingdom, explains how the company is using tech to accelerate the energy transition across industrial sectors—and create new business models.

by Shana Ting Lipton

April 8, 2025

Photograph of Martin Axelhed

Fjällräven forges a trail in outdoor sustainability

CEO Martin Axelhed shares how integrating sustainability into everyday work drives growth for both suppliers and employees.

by Bobbie van der List

November 18, 2024

Wings of change at Air India

CEO Campbell Wilson is leading reinvention in one of the world’s biggest and fastest-growing aviation markets.

by Sanjeev Krishan, Vaidison Krishnamurty, and Vishnupriya Sengupta

July 31, 2024

From Whole Foods to holistic health: A founder’s story

John Mackey, cofounder and former CEO of Whole Foods Market, shares lessons learned during his 44-year tenure and his vision for the future of health.

by Michael Brewster and Shana Ting Lipton

July 17, 2024

Inside the Mind of the CxO archives

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Trending articles

1.Question your successes as much as your failures
When the high-fives are over, it’s important to interrogate the reasons behind your wins.
2.Six reasons successful leaders love questions
Asking questions and listening to the questions of others helps leaders make better decisions.
3.Leadership when the chips are down
A century after his death, Ernest Shackleton and his unsuccessful Antarctic expedition offer a rich lesson on how to embrace failure.
4.A better way to market sustainable products

Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.
5.10 principles of organization design
These fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy. See also “A guide to organization design.”

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